How the Tribe team totally killed it and how you can apply it to your startup!
Nearly every day there’s a cool new app that is released by startup founders with the hopes of growing into either a sustainable business or platform. One that I recently gave a try after seeing it on Product Hunt was Tribe. What caught my attention was that Tribe allowed you to segment your video/snapshot messages into groups or send them individually, unlike SnapChat. The first thing I see when I log in was a way to invite friends and speak to the founders. That last part was super interesting! Nevertheless, I continued to invite a few friends and really enjoyed the UI/UX. It was very obvious what to do, even for an unexperienced app user. After a while, I heard my brother was talking to one of the founders so I decided to also get in touch with a Tribe video. I told him how much I liked the app and he replied almost instantly with a view of the Tribe team which were all on the same table who greeted me.
I couldn’t help but notice how this reminded me of the HBO series Silicon Valley, so I told him that I liked the Silicon Valley type setup and wish them the best of luck!
A few interesting things, marketing-wise that other startups could learn from the Tribe team:
1) Super simple and appealing UI/UX.
Using Tribe was very easy, although, at first I didn’t know how to send videos. I figured that tapping a person’s cube (profile image) would send a snapshot, so holding it down would record. This was the solution to my problem, indeed.
2) Engage your early adopters with the founding team.
People love to know who’s behind a startup and feel like they’re actually a part of something rather than just using something. This is a huge win for the Tribe team as I definitely felt like part of the team!
3) Go where your ideal users go.
The only reason I learned about Tribe was because it was on the Product Hunt featured Tech list. If it weren’t for that, I may not have heard about them as soon since I visit Product Hunt nearly every day by opening a new Chrome tab. I’m using this plugin, in case you were wondering. Before launching, figure out where your target audience is hanging out and plan your launch according to this channel, such as creating a unique landing page or offering something special. The Tribe team did this marvelously!
Whether you’re a startup or in growth-stage, you could learn a thing or two from the Tribe team.
4. Be Humble.
Let’s admit it. Lots of people in the tech world think they’re geniuses and let it get to their head. Thankfully, most people I’ve dealt with have been awesome. The truth is, it’s not smart to be a dick if you’re the face of a company. Yeah, yeah. Steve Jobs was a dick, according to rumors, but you’re not him. The CEO of Tribe was definitely down to Earth and could easily make anyone feel like a friend. It’s probably one of the reasons I decided to write this article. In my opinion, it’s best to maintain a relatable vibe no matter who you’re talking to if you plan on succeeding as an entrepreneur. No matter how much money you earn or how many accomplishments you have under your belt, it’s no reason to have your head in the clouds. Keep it 100.
To your success,