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Apple’s Live Event for iWatch Only Available to Safari Users


After trying to tune in to the live Apple event on their website, I first get a “Server denied” error. Looks like their servers are overloaded, fine. A minute later, I hit refresh and I’m greeted with the message you see above: “Sorry, your browser doesn’t support our live video stream. But you can follow the live blog below.”

I’m not sure if Apple thought this was a smart move on their part to try to force users to download and install their Safari browser, but from a marketing standpoint this is either ridiculous or genius. Not only are they isolating non-OSX users like myself who still use Apple devices from becoming potential customers, but they are pissing us off. On the other hand, like with anything in marketing, this negative can be turned into a positive. The fact that they pissed us all off may be just what they had planned which is why I’m writing about this as are thousands of other bloggers and journalists.

Here’s a direct quote from Newsweek:

Apple is hosting yet another live event extravaganza today in Cupertino, California. The company is expected to announce the latest iPhone and some sort of Apple wristwatch. In case you needed more proof that these events are designed solely with the Apple faithful in mind, you need look no further than the fact that Apple has made it impossible to livestream the event from a non-Apple device. So, if you’re thinking of making the iPhone 6 your first iDevice, you won’t be able to get any new information from Apple today.

According to Apple’s website, “Live streaming video requires Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 6.2 or later.” The 10.6.8 update for OS X came out in 2011; the 5.1.10 update for Safari in 2013.

Here’s a neat little way to bypass having to download and install Safari with a Chrome extension called User-Agent Switcher.

So, what do you think? Are Apple execs ridiculous or are they marketing geniuses?

Jon Tavarez

An internet enthusiast, marketer, and entrepreneur that graduated from the University of South Florida College of Business. Jon is also the Founder of Vantage Internet Group, a digital agency based out of Tampa, Florida which oversees the brand management for online businesses and is involved in numerous start-ups.

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