Recent Study Shows Organic Search Drives 51% Of Traffic While Social Just 5%!
According to a recent study which analyzed “billions of pieces” of content, organic search accounts for 40% of all online revenues and 51% of all traffic to B2B and B2C websites.
All non-organic search channels combined — paid search, social, display, email and referred — don’t stack up to the impact that organic search alone commands across all industries.
I couldn’t agree more with that statement! If your online marketing campaign doesn’t incorporate some sort of organic search strategy, then you need to revise it. Below are the graphs with all the number crunching.
WEB TRAFFIC SOURCES BY INDUSTRY:
REVENUE PER TRAFFIC SOURCE BY INDUSTRY: