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Five Figure Domain Sale in Q1 2014

Typically, I don’t report any of my domain name sales, but having seen recent articles of fellow domainers has led me to do just that. With that being said, last year in Q1, I sold the domain name innovations.org to an end-user for $12,500. I approached the end-user with a simple email stating that the domain name is available at a premium and if they were interested, they should let me know as soon as possible. They replied asking for the price which I in turn replied with the asking price of $19,000. They wanted to know what justified my price since an automated appraisal tool called Estibot states it is worth $7,200.

I explained that these tools were not very accurate and proceeded to show him comparable sales such as that of the .COM which sold for $108,000 a few years ago. I also emphasized the importance of this domain name for their brand. He then countered with $10,500. After some back and forth e-mails, we agreed on $12,500 through Escrow.com, buyer pays fees. The negotiation and transaction took approximately 2 weeks time.

A few things to note are 1) I wanted a quick sale to cover other expenses, hence the cold-emailing and 2) This was just one of the many replies I received with interest. I prefer contacting numerous qualified prospects at once (in a non-spammy way) since this provides valuable insight during negotiations. There’s nothing wrong with cold e-mailing anyone as long as you provide value to the end-user. The same principle goes with marketing in general and cold e-mailing/cold calling are ways to do just that.

Jon Tavarez

An internet enthusiast, marketer, and entrepreneur that graduated from the University of South Florida College of Business. Jon is also the Founder of Vantage Internet Group, a digital agency based out of Tampa, Florida which oversees the brand management for online businesses and is involved in numerous start-ups.

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